What this means

  • Approved: Meta approved the template. Marketing and utility templates can appear for campaign use when they are also active and supported. Authentication templates cannot be used in campaigns.
  • Pending: Meta is still reviewing it.
  • Rejected: Meta did not approve it. Open the template to see Meta's reason, an easy explanation, and the changes to check before submitting again.
  • Paused: Meta has temporarily paused it.
  • Disabled: it cannot currently be used.

Quality is Meta's quality signal. Upstorr shows Green as High, Yellow as Medium, Red as Low, and an unknown value as Not rated.

Upstorr starts syncing templates when WhatsApp connects. Opening Templates or a campaign waits for the templates to load and checks Meta if the last successful sync is older than about 15 minutes. If loading fails, select Retry; you do not need to refresh the browser.

Simple example

You submit a festive-sale template. It first appears as Pending. After Meta approves it, reopen Templates or the campaign once its last check is more than 15 minutes old. Upstorr checks Meta again, and the template can then appear in a new campaign's Approved WhatsApp template picker.

What you need to know

  • The Templates page first shows totals for Approved, Pending, Rejected, and Paused templates.
  • Each row shows the template name, type, status, and quality. Search finds a template by name. Sort can arrange the list by template, type, status, or quality. The language remains available on the template's detail page.
  • Select a row to open that template. Ordinary marketing and utility templates are read-only here. To correct one, create a new template with the corrected content. The managed invoice and receipt template can be edited and sent for review; follow Send invoice and receipt notifications on WhatsApp. Upstorr shows a readable name for its managed invoice and receipt template instead of the internal Meta name.
  • An Approved label alone is not enough if the template is inactive or contains features Upstorr cannot send.
  • Pending, Rejected, Paused, and Disabled templates cannot be selected for a normal campaign send.
  • Checking Meta does not change the message; it updates Upstorr's copy of Meta's status.
  • A low quality rating comes from Meta, not from an Upstorr score.
  • When Meta rejects a template, its detail page stays available and shows a permanent alert explaining the reported reason and what to check. If Meta supplies no useful reason, Upstorr says so and directs you to check the full template or contact Meta Support after another unexplained rejection.
  • Delete template removes the template from both Upstorr and Meta. Upstorr warns you first. A scheduled campaign using it returns to Draft. If it was used for invoice and receipt notifications, those WhatsApp notifications are turned off.