What this helps you do

Create a reusable WhatsApp message that Meta can review and approve for campaign sends.

Before you start

Connect WhatsApp Business. Decide whether the message is Marketing or Utility according to its real purpose.

Steps

  1. Open Marketing, WhatsApp, then Templates.
  2. Select New template.
  3. Enter a Template name. Upstorr converts it to lowercase words joined by underscores.
  4. Choose the Language. The current authoring screen supports English.
  5. Choose Marketing or Utility as the Category.
  6. Optionally add a Header of up to 60 characters.
  7. Write the required Body of up to 1,024 characters.
  8. Select Add customer name if the message should use {{customer_name}}. This is the only supported variable currently.
  9. Optionally add a Footer of up to 60 characters.
  10. Optionally enable a website button. Add button text of up to 25 characters and a URL beginning with http:// or https://.
  11. Check the message preview.
  12. Select Send for review.

What happens next

The template is sent to Meta. It cannot be used for campaigns until Meta approves it and Upstorr recognises it as active and supported.

Common problems

  • A variable is rejected: only {{customer_name}} is supported, and only in the Body.
  • Header or footer variable is rejected: variables are not supported there.
  • The website button will not save: enter both button text and a complete web URL.
  • The form returns to WhatsApp: the store no longer has a usable connection.